News & Updates
Medical Information Bureau (MIB) Reports: Life insurance application activity ends 2025 with record growth.
Jan 13, Tuesday
MIB states: “Life insurance application activity in the U.S. finished 2025 with record-breaking growth of 6.8% compared with 2024, representing the highest annual growth rate on record.”
The MIB Index data represent a 6.7% increase over 2023 and a 9.8% increase over 2022. December 2025 witnessed a record-breaking month, achieving the highest year-over-year [YOY] growth rate and highest total volume of activity for any December on record, and ending up 22.1% compared to December 2024.
All age bands experienced growth in 2025, with growth rates increasing as age increases, and achieving double-digit growth for individuals aged 61 and above. Activity for ages 0-30 was up 1.6%, ages 31-50 up 4.4%, ages 51-60 up 6.1%, ages 61-70 up 14.6%, and ages 71+ up 32.8%. When looking back at monthly YOY patterns by age band, ages 71+ led in growth for all 12 months, in the double digits for all months except February, MIB said.
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